Branch Basics Consumer Study
Six consumers. Three questions. One clear pattern emerged about Branch Basics....
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Tag: Cleaning
Green Laundry Claims vs Reality: What Consumers Actually Want
Here's what happens when you tell consumers your laundry pods are 'biobased' with 'clean chemistry': they roll their eyes and ask for receipts. Not leafy marketing receipts. ...
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Why Eco-Friendly Claims Don't Work Anymore
Every brand claims to be green now. The problem is, consumers have noticed....
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Sustainable Cleaning: Effectiveness First, Then Price, Then Planet
I want to care about plastic waste. I really do. Those photos of sea turtles trapped in six-pack rings hit me in the gut every single time I see them. The statistics about microplastics in t...
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