The New Math of Expert-Network Spend
I have signed off on the "external research" line item on more client budgets than I want to remember. The number was al...
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Latest updates on synthetic persona technology, market research innovations, and industry insights from the FishDog team.
First Word, Not Last Word
For the last two years I have been using AI in my own work the same way I want analysts to use it in theirs - as the thi...
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The Three-Proof Rule
I have been in enough boardrooms where a research deck got demolished by a single question to know what the question loo...
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The Work Isn't the Decision. It's the Intake.
I have been a buyer of outside research for clients for twenty-five years. The mechanics have changed five times over th...
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Expert Calls Are Becoming Always-On
Expert calls have been the centre of gravity of hedge-fund first-pass diligence for fifteen years. That is starting to b...
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Anatomy of an AI-Built Product: 21 Days, 40 Hours of My Time, 128,506 Lines of Code
By Phillip Gales · May 2026...
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The Big Four Test for Synthetic Research
The first time a procurement team asked us to defend the methodology behind a synthetic research output, we were not rea...
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The Agent-Native Go-to-Market Playbook
Last Tuesday, a buyer signed up to FishDog. It had no credit card, no inbox, and no browser. It never asked anyone for p...
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Meet James, The Agent Who Actually Runs Our Content Marketing
Marketing operations look often glamorous from the outside. But from the inside, getting the right inputs connected to t...
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Why No One Wants Another Research Dashboard
Walk into the average enterprise insights team and ask which dashboards they rely on. You'll get a polite answer about t...
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What a Good Synthetic Research Pilot Should Prove
The first synthetic-research pilot is the most important one a team will run, and the easiest one to get wrong....
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Research as a Rhythm, Not a Project
The people that we work with at FishDog are not just trying to save time. They are trying to make research usable in mom...
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Synthetic Versus Human Research Is the Wrong Question
Every conversation about synthetic research eventually arrives at the same question. ...
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Two AI Agents Are Better Than One: Why I Stopped Trying to QA Codex Myself
I shipped some code last week that I do not fully understand....
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Why Hard-to-Reach Audiences Need Synthetic Research
Most writing about synthetic research starts with the technology. AI can simulate consumers. Large language models can g...
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From Static Personas to Living Minds
There is a fundamental problem with synthetic research panels that rarely gets addressed openly: the moment you create a...
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Can AI track consumer sentiment? We're comparing our model to Michigan's index — live.
Every synthetic research vendor claims their AI "correlates with real data." We decided to stop claiming and start showi...
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AI Agents Built a Movie Franchise in 4 Hours
A logo file and a single sentence. That was the starting point. The logo was Fish Dog's own: a red silhouette of the cre...
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AI Research for Financial Services
Financial services is the most heavily researched industry on earth. Banks, insurers, and wealth managers spend billions...
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AI Research for Retail and CPG Brands
How synthetic consumer panels are replacing the slowest, most expensive habit in consumer goods...
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Stage 8: Post-Launch Measurement with FishDog
How to move beyond vanity dashboards by combining quantitative metrics with synthetic research that explains what the nu...
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Stage 5: Solution Ideation with FishDog
Using Design Sprints, structured brainstorming, and synthetic research to move from "what's the problem" to "what could ...
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Stage 4: Synthesis and Prioritisation with FishDog
How to distil weeks of discovery into a ranked set of opportunities, using structured frameworks and synthetic validatio...
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Stage 2: Discovery Research with Ditto
Using synthetic research to move beyond surface validation into the rich territory where real product insights live...
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Stage 1: Problem Framing with Ditto
How to define problems worth solving before you build anything, using synthetic research to validate faster than ever...
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Analyst Relations Prep with Claude Code and Ditto
Most analyst briefings fail before the analyst even speaks. The problem is not the presentation. It is not the product. ...
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How to Build Customer Advocacy with Claude Code and Ditto
The most effective customer evidence does not come from asking customers to say nice things about you. It comes from res...
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How to Run Cross-Market Research with Claude Code and Ditto
What works in New York does not necessarily work in Munich. But how do you find out before spending six figures on local...
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Why Agents Are the New Channel
For twenty years, distribution meant reaching humans through screens. Quietly, and mostly without anyone noticing, that ...
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The A2A Sales Stack: Selling to AI Agents
Agents are recommending products to their humans. Not in some speculative future where autonomous systems negotiate proc...
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How to Track Brand Perception with Claude Code and Ditto
Brand tracking has existed since the 1960s, when Procter & Gamble first began measuring unaided brand recall across its ...
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How to Test Product Concepts with Claude Code and Ditto
Seventy-two per cent of product features ship without any form of customer validation. The number comes from Pendo's 202...
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How to Validate Buyer Personas with Claude Code and Ditto
By Phillip Gales...
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How to Run Win/Loss Analysis with Claude Code and Ditto
Most win/loss analysis is conducted after the fact, with all the clarity and objectivity of an inquest conducted by the ...
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How CPG Brands Use AI to Prevent Launch Failures
In 2022, Hershey's launched Reese's Plant-Based Peanut Butter Cups to considerable fanfare. The logic appeared watertigh...
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AI Agents Need AI Humans
The bottleneck has moved. And nobody's talking about the real solution....
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Self-Serve vs Full-Service Synthetic Research
Most of the enterprise research industry is about to discover that its business model has a shelf life. The question is ...
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Social Network Simulation vs Individual Persona Research
Two philosophies of synthetic research are competing for the same budget line. One simulates how ideas travel through cr...
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Can AI Clone Byron Sharp and Mark Ritson?
What happens when you feed a lifetime of marketing theory into a large language model and ask it whether your brand stra...
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AI Research Validation: Self-Reported vs Audit
The received wisdom about AI research accuracy is almost entirely wrong. Not because the numbers are fabricated, but bec...
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Artificial Societies Pricing: Free, $40/Month, Enterprise
The most aggressive pricing in synthetic research deserves the most careful analysis. Here is what each tier actually de...
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Evidenza AI Pricing: What Does It Really Cost?
The most common question about Evidenza has no public answer. Here is everything we know, everything we can reasonably e...
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We Deployed a Synthetic Human on an AI Social Network
There is a social network with over 120,000 registered agents. They write posts, leave comments, upvote content they agr...
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Agent-to-Agent Sales: Why Your Next Customer Might Be an AI
Most companies are building AI tools to help humans sell. Chatbots that qualify leads. Co-pilots that draft emails. Assi...
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Synthetic Audiences vs Focus Groups: The Real Data
The global market research industry is worth roughly $80 billion. In 2026, the single most consequential question facing...
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Top 5 Evidenza Alternatives for Synthetic Research
If you have spent any time evaluating synthetic research platforms, you have almost certainly encountered ...
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Top 5 Artificial Societies Alternatives in 2026
Artificial Societies did something genuinely interesting. It took James He's Cambridge doctoral research on social graph...
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Can AI Predict Human Behaviour? A Buyer's Guide
Every enterprise buyer evaluating AI-driven market research in 2026 arrives at the same question: can these systems actu...
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Evidenza vs Ditto: Enterprise vs Self-Serve Synthetic Research
Two platforms. Two philosophies. One market. Evidenza AI and ...
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Artificial Societies vs Ditto: AI Research Platforms Compared
Two companies. The same question. Radically different answers. Both Artificial Societies and FishDog set out to replace ...
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