Colorado Voters on 2026: Fix the Constellation, Not One Star
Colorado voters are tired. Not disengaged - tired. When we ran a ...
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Tag: Democrat
Democratic Campaign Research
Winning Democratic campaigns understand their coalition: energising the base while persuading independents. These studies explore how progressive, moderate, and swing voters respond to Democratic candidates, policies, and campaign messages.
From healthcare and climate to economic messaging, each study reveals what language lands and what falls flat. You'll find insights on suburban voters, young progressives, and the persuadable middle that decides close races.
What You'll Discover
- How to frame progressive policies for moderate voters
- Which economic messages resonate beyond the base
- What suburban and independent voters want to hear
- Candidate positioning strategies that win persuadables
Explore Democratic campaign research below, or test your own messaging with Ditto.
Pennsylvania Voters on Shapiro: Fix the Bills, Park the 2028 Talk
Josh Shapiro has been governor of Pennsylvania for two years and the verdict from voters is: ...
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Georgia Voters on 2026 Governor: Boring Competence or Bust
Georgia has an open governor's race in 2026 and voters have ...
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Georgia Senate Voters: Ossoff Gets a B, Needs Receipts
Jon Ossoff won his Senate seat in 2021 by the skin of his teeth during one of the most watched elections in American history. Now he has to do it again. So what do Georgia voters actually th...
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Florida Voters on 2026: Insurance Is the Anxiety Tax
Florida is the state that never stops surprising you. You think you know the story - sunshine, retirees, theme parks - and then you talk to actual Floridians and realise the story is ...
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Ohio Voters on 2026: Stop Discovering Us Every Two Years
Ohio has a complicated relationship with national attention. Every two years, the TV cameras show up, the pundits discover the Rust Belt, and voters watch outsiders explain their state back ...
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Wisconsin Voters Want Boring Plans, Not Party Sweeps
Wisconsin is one of those states where voters take their politics personally - and seriously. So when we built a ...
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Pennsylvania Voters on 2026 House Races: Receipts Over Rhetoric
I have a soft spot for Pennsylvania. It is one of those states where politics is not abstract - it is the price of eggs, the cost of heating oil, the question of whether the factory down the...
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Michigan Voters on 2026: Governor Race Trumps Everything
Michigan in 2026 is a lot. You have got a wide-open governor's race, a Senate contest, a constitutional convention question that nobody asked for, and an economy that voters describe as 'dea...
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Arizona Voters on Katie Hobbs: Oatmeal Beats the Chili Bomb
Arizona is a state where politics and daily life crash into each other constantly - water rights, border policy, housing costs that make your eyes water. So when we ran a ...
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NC Voters on Roy Cooper's Senate Bid: Show Us the Receipts
Ask ten North Carolina voters what they think about Roy Cooper running for Senate and you will not get a single ...
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MI Voters Tune Out Protecting Democracy Messaging
Here is the uncomfortable truth for Democratic strategists: protecting democracy has become a fundraising line, not a vote-winner. I ran a study with six rural Michigan voters to find out wh...
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Swing District Voters Want Receipts: Democratic Messaging Study
The 2026 midterms are going to be razor-thin in swing districts. Everyone knows this. What nobody agrees on is what Democrats should actually ...
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What Georgia Voters Actually Want from Senator Ossoff
Senator Jon Ossoff is up for re-election in 2026, and I wanted to know what Georgia voters ...
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Arizona Voters Want Receipts, Not Poetry: AZ-03 Study
I've been obsessing over what actually moves voters in competitive districts. Not the pundit takes. Not the Twitter discourse. The ...
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Michigan Workers Want Spreadsheets, Not Speeches
"If a candidate speaks like a foreman at the morning standup - what, when, who is accountable, how we will verify - I listen. If they speak like a commercial, I tune out."...
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Ohio 2026: Can Democrats Win Back the Buckeye State?
Ohio 2026 presents Democrats with their best statewide opportunity in years. With term limits forcing out Governor DeWine and creating open races across the state, the question is whether De...
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Nobody Clicks Political Ads (Here's What Works Instead)
'Political ads feel like pop-ups with bad cologne - pushy and probably tracking me.' ...
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Florida Voters Care About Transit, Not What You Think
'Florida is red right now. Not a vibes problem, not a tweak-the-slogan problem. It's math and muscle.' ...
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Congressional Voters Want Receipts, Not Chest-Thumping
'I'm worn out on chest-thumping that leaves us with the same potholes, spotty internet, and folks sweating medical bills.' ...
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Women Voters Won't Trade Values for a Pink Yard Sign
'Being a woman is not a golden ticket. I won't vote for a bumper sticker in heels.' ...
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What Actually Gets Progressives Off the Couch
'If it has a clock, a budget, and a name on it, I'll show up. If it's vibes and slogans, I'm out.' ...
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California Voters Want Receipts, Not Vibes
'It resonates if it comes with receipts. Otherwise, puro cuento.' ...
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NC Voters on Senate Messaging: Skip the Jargon, Show Receipts
When Democrats talk about "breaking the supermajority" in North Carolina, voters hear political jargon. That's the headline from our January 2026 study of six NC voters across Greensboro, Ch...
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PA Voters on Democratic Economic Messaging: What Works
Pennsylvania is ground zero for the 2026 midterms. Multiple competitive House races, a swing-state electorate, and voters who will decide whether Democrats take back the majority....
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Shaheen's Shutdown Vote: What NH Voters Really Think
Senator Jeanne Shaheen broke with her party. After 41 days of government shutdown, she voted with Republicans to reopen the government - without the healthcare protections Democrats had been...
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Blumenthal's Revolution Wind Statement: What Voters Actually Think
Senator Richard Blumenthal didn't mince words. After a court blocked Trump's stop work order on the Revolution Wind offshore wind project, he called it "senseless," "cruel and stupid," and a...
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Minnesota Senate 2026: What Suburban Voters Want from Angie Craig
Angie Craig just made it official - she's running for Tina Smith's open Senate seat. It's a crowded DFL primary with Lt. Gov. Peggy Flanagan and Melisa Lopez Franzen also in the mix. For a m...
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What Texas Voters Really Want in 2026: Live Research from the Lone Star State
Texas Democrats have done something historic - they've fielded a candidate in ...
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Progressive Voter Engagement: What Actually Drives Action
What actually drives progressive voters from caring about issues to taking action? What makes people donate versus volunteer? Which grassroots tactics work and which feel like a waste of tim...
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Union Support 2026: What Workers Rights Messaging Resonates
How do American workers perceive unions in 2026? What political messaging around workers' rights actually resonates? We asked six participants ranging from healthcare workers to warehouse em...
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Jon Ossoff Georgia Senate 2026: What Voters Actually Want
What do American voters actually think about Senator Jon Ossoff heading into 2026? We asked six demographically diverse participants for their honest reactions, policy priorities, and deal-b...
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What California Voters Actually Want in 2026: A Boring Builder With Receipts
Everyone's talking about the California governor's race in terms of policy positions and endorsements. The voters? They want something entirely different: everyone's talking about ideology, ...
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How to Turn Michigan Voters Into Advocates
Here's something that's been bugging me about Democratic campaign messaging: we keep talking ...
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Can Auto Credentials Win Michigan's Senate Race?
Every single participant in this study said the same thing, and I wasn't expecting it: in a study about a Democratic Senate candidate: in a study about a Democratic Senate candidate, ...
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What Swing Voters Actually Want from Democrats
Here's something I've been wrestling with: why do Democratic candidates keep losing swing districts they should win? The national polling looks decent, the issues poll well, but come Electio...
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Can Iowa's Auditor Run the Machine? Midwest Voters Weigh In
Rob Sand, Iowa's State Auditor, is making a run for Governor. The question nagging at me: can a watchdog actually ...
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Do Voters Trust Veteran Candidates? Swing State Answers
Does wearing the uniform actually translate into voter trust? This question's been rattling around in my head for a while: does wearing the uniform actually translate into votes? I see veter...
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What Suburban Voters Want: Stay Moderate, Show Receipts
There's a consulting class debate that never ends: should Democratic candidates in competitive suburban districts move left to energise the base, or stay moderate to win swing voters? I've s...
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Why Voters Split Tickets: Lessons From North Carolina 2024
In 2024, North Carolina voters elected a Democratic governor while simultaneously voting for Donald Trump for president. This wasn't a fluke or an accident. It was deliberate ticket-splittin...
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Election Denial Is Disqualifying: What Voters Want in a Secretary of State
Here's a phrase that came up repeatedly in my research with voters about Secretary of State races: "Boring is good." Voters want election administrators who keep their heads down, run the pr...
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What Voters Really Think About Healthcare Messaging
In every political strategy conversation, the same topic surfaces: Democrats run healthcare campaigns on fear—'Republicans will take away your coverage'—while Republicans run on cost and cho...
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Texas Suburban Voters to Democrats: "Show Me You Understand My Commute"
Texas Democrats just made history by fielding candidates in every race on the 2026 ballot. But can they win? That depends on what they say when they knock on suburban doors....
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"Protecting Democracy" Messaging Is Landing Differently Than Democrats Expect
Here's a messaging reality check for 2026: "protecting democracy" isn't landing the way Democrats think it is with swing voters....
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Progressive Voters Are Ready to Volunteer - But They Have Conditions
The 2026 midterms are shaping up to be pivotal. Democrats need volunteers. Progressives are motivated. But here's what our research reveals: they're done with performative politics....
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What Voters Really Think About Jonathan Nez
I got curious about something. Jonathan Nez, the former Navajo Nation President, is running for Congress in Arizona's 2nd District. If elected, he'd be the first Native American to represent...
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